Final Focus Group

What I have learnt from my focus group about my video, is that the music video itself says a lot about what the message is trying to put across and that was understood very well by my focus group. I also learnt from my focus group that they all enjoyed the music video, and were very intrigued in watching further into the music video to understand the whole story, this was not only shown by the facial expression but also by the positive comments made. The whole concept of the multiple media product having a theme, worked out well as my focus group had mentioned in the video. The whole colour scheme, effects, cuts, costume all worked and got the point across of what the music video and album may consist of. It was also said that the cuts, edits and effects used made the whole music video interesting and left them in suspense and made them want to continue watching. My focus group gave positive feedbacks about how they liked the layout of the Digipak and advert, and how the idea of two faces put together really stood out for them. The focus group loved how the idea of rewinding captured the characters past came together, as this allowed the target audience to have an insight of the young girl’s life within in few minutes rather than going in depth and included the finest details but giving a brief overview.

When my focus group was asked if they would buy the album, they were all positive about it and said that overall the album is very good and professional but they wouldn’t just buy the album because of the packaging. But they did say it’s a great product and would be eye catching for the target audience, and would ideally be something the target audience would definitely buy. As well as that being said, it was also said by the focus group that even if a consumer was not buying the album it would still be very noticeable if it was in a music store. So this was a very positive over view of how they liked my music video, Digipak and video.

When asked what could have been improved, one individual mentioned that if the music video had more structure to it. As there were three girls included in the music video which was a bit confusing and didn’t quiet have a strong storyline, although it told the story but made the whole storyline confusing with three individual girls included. By improving this it would be best if we figured out what we really wanted in our music video, and had a clear storyboard on what the whole music video will be based on. This also includes if we were prepared and ready with also props, costume and location making sure we had what we needed and were ready for every shot that needed to be taken. What also could have been improved is if we followed the shooting schedule, as that would have helped us be on target and complete tasks which needed to be done. Lastly it would have been great if we made a draft of the Digipak and advert of different designs implemented into it, in order to allow us to see what worked well together and what didn’t whether this was text, font colour, image and layout.

In conclusion, I believe my multiple media products were a success, and received positive feedback from my focus group and from my audience feedback. I also think that the whole theme worked well and was praised by my focus group. This experience in producing a music video, Digipak and advert, has been an eye opener for me and has allowed me to gain much more skills and abilities from producing a music video; and being able to use different software’s in order to give me good professional quality for all three of my products. This has been a huge learning experience and I hope I am able to adapt these skills in the future.