Production of My Digipak Advert

Final Digipak Advert

This is our final digipak advert. After having decided our digipak advert originally we decided to change a few things around and try and create a digipak from another perspective. In the end we chose this digipak as we thought this well represents the main female character and how she is portrayed in the music video. This final digipak advert also correlates well with the introduction of the music video as it shows a similar image; hence keeping a house style and brand image across our multiple media products.

Process of Producing Digipak Advert

This is a video showing the process of creation of our digipak advert. This video gives the viewers a visual experience on how the digipak advert was created; how each step took place in order to reach the final stage. This also shows how we changed a few things and how we gradually came to create our digipak advert.

Other Possible Digipak Adverts

These are a few possible digipak adverts that we came up with that we thought would be appealing to our target audience. Originally we started off with the idea of the male character looking towards to reader and having the female character looking down. This idea was to emphasise the superiority that the male character had and that the vulnerable, used and abused female character lacked courage and power to defeat the dominant and abusive male. However, after a discussion with our group and having received feedback from our target audience we decided that it would be better to make the female character the main centre of attention yet not overlook the fact that she was a defenceless female character.