What I have
learnt from my focus group about my video, is that the music video itself says
a lot about what the message is trying to put across and that was understood
very well by my focus group. I also learnt from my focus group that they all
enjoyed the music video, and were very intrigued in watching further into the
music video to understand the whole story, this was not only shown by the
facial expression but also by the positive comments made. The whole concept of
the multiple media product having a theme, worked out well as my focus group
had mentioned in the video. The whole colour scheme, effects, cuts, costume all
worked and got the point across of what the music video and album may consist
of. It was also said that the cuts, edits and effects used made the whole music
video interesting and left them in suspense and made them want to continue
watching. My focus group gave positive feedbacks about how they liked the
layout of the Digipak and advert, and how the idea of two faces put together
really stood out for them. The focus group loved how the idea of rewinding
captured the characters past came together, as this allowed the target audience
to have an insight of the young girl’s life within in few minutes rather than
going in depth and included the finest details but giving a brief overview.
When my
focus group was asked if they would buy the album, they were all positive about
it and said that overall the album is very good and professional but they
wouldn’t just buy the album because of the packaging. But they did say it’s a
great product and would be eye catching for the target audience, and would
ideally be something the target audience would definitely buy. As well as that
being said, it was also said by the focus group that even if a consumer was not
buying the album it would still be very noticeable if it was in a music store. So
this was a very positive over view of how they liked my music video, Digipak
and video.
When asked
what could have been improved, one individual mentioned that if the music video
had more structure to it. As there were three girls included in the music video
which was a bit confusing and didn’t quiet have a strong storyline, although it
told the story but made the whole storyline confusing with three individual
girls included. By improving this it would be best if we figured out what we
really wanted in our music video, and had a clear storyboard on what the whole
music video will be based on. This also includes if we were prepared and ready
with also props, costume and location making sure we had what we needed and
were ready for every shot that needed to be taken. What also could have been
improved is if we followed the shooting schedule, as that would have helped us
be on target and complete tasks which needed to be done. Lastly it would have
been great if we made a draft of the Digipak and advert of different designs
implemented into it, in order to allow us to see what worked well together and
what didn’t whether this was text, font colour, image and layout.
In
conclusion, I believe my multiple media products were a success, and received
positive feedback from my focus group and from my audience feedback. I also
think that the whole theme worked well and was praised by my focus group. This
experience in producing a music video, Digipak and advert, has been an eye
opener for me and has allowed me to gain much more skills and abilities from
producing a music video; and being able to use different software’s in order to
give me good professional quality for all three of my products. This has been a
huge learning experience and I hope I am able to adapt these skills in the
future.
