Second Copyright Permission Letter

As we were approaching the end of our course and had still not heard back from Christina Aguilera’s copyright holder, RCA Records, we decided to send them another email in a new attempt to receive their permission for the use of the song ‘I’m OK’.   

Final Focus Group

What I have learnt from my focus group about my video, is that the music video itself says a lot about what the message is trying to put across and that was understood very well by my focus group. I also learnt from my focus group that they all enjoyed the music video, and were very intrigued in watching further into the music video to understand the whole story, this was not only shown by the facial expression but also by the positive comments made. The whole concept of the multiple media product having a theme, worked out well as my focus group had mentioned in the video. The whole colour scheme, effects, cuts, costume all worked and got the point across of what the music video and album may consist of. It was also said that the cuts, edits and effects used made the whole music video interesting and left them in suspense and made them want to continue watching. My focus group gave positive feedbacks about how they liked the layout of the Digipak and advert, and how the idea of two faces put together really stood out for them. The focus group loved how the idea of rewinding captured the characters past came together, as this allowed the target audience to have an insight of the young girl’s life within in few minutes rather than going in depth and included the finest details but giving a brief overview.

When my focus group was asked if they would buy the album, they were all positive about it and said that overall the album is very good and professional but they wouldn’t just buy the album because of the packaging. But they did say it’s a great product and would be eye catching for the target audience, and would ideally be something the target audience would definitely buy. As well as that being said, it was also said by the focus group that even if a consumer was not buying the album it would still be very noticeable if it was in a music store. So this was a very positive over view of how they liked my music video, Digipak and video.

When asked what could have been improved, one individual mentioned that if the music video had more structure to it. As there were three girls included in the music video which was a bit confusing and didn’t quiet have a strong storyline, although it told the story but made the whole storyline confusing with three individual girls included. By improving this it would be best if we figured out what we really wanted in our music video, and had a clear storyboard on what the whole music video will be based on. This also includes if we were prepared and ready with also props, costume and location making sure we had what we needed and were ready for every shot that needed to be taken. What also could have been improved is if we followed the shooting schedule, as that would have helped us be on target and complete tasks which needed to be done. Lastly it would have been great if we made a draft of the Digipak and advert of different designs implemented into it, in order to allow us to see what worked well together and what didn’t whether this was text, font colour, image and layout.

In conclusion, I believe my multiple media products were a success, and received positive feedback from my focus group and from my audience feedback. I also think that the whole theme worked well and was praised by my focus group. This experience in producing a music video, Digipak and advert, has been an eye opener for me and has allowed me to gain much more skills and abilities from producing a music video; and being able to use different software’s in order to give me good professional quality for all three of my products. This has been a huge learning experience and I hope I am able to adapt these skills in the future.

Distribution of Roles

This video reviews who was doing what throughout the creation of our multiple media products; music video, digipak, digipak advert. It looks at who was in what role individually and what we completed collectively as a group to construct and produce our final multiple media products. Moreover, the video analyses where we started in terms of which product we started with and at what point we were doing things severally and simultaneously.

Director's Commentary

This is a video discussing our perspectives on the overall final multiple media products; music video, digipak and digiapk advert. This video also looks into how we felt our multiple media products should have been; how we imagined for it to be initially. Also, it focuses on what we edited after receiving feedback form our target audience to suit the preferences our audience.

Production of My Digipak Advert

Final Digipak Advert

This is our final digipak advert. After having decided our digipak advert originally we decided to change a few things around and try and create a digipak from another perspective. In the end we chose this digipak as we thought this well represents the main female character and how she is portrayed in the music video. This final digipak advert also correlates well with the introduction of the music video as it shows a similar image; hence keeping a house style and brand image across our multiple media products.

Process of Producing Digipak Advert

This is a video showing the process of creation of our digipak advert. This video gives the viewers a visual experience on how the digipak advert was created; how each step took place in order to reach the final stage. This also shows how we changed a few things and how we gradually came to create our digipak advert.

Other Possible Digipak Adverts

These are a few possible digipak adverts that we came up with that we thought would be appealing to our target audience. Originally we started off with the idea of the male character looking towards to reader and having the female character looking down. This idea was to emphasise the superiority that the male character had and that the vulnerable, used and abused female character lacked courage and power to defeat the dominant and abusive male. However, after a discussion with our group and having received feedback from our target audience we decided that it would be better to make the female character the main centre of attention yet not overlook the fact that she was a defenceless female character.

Production of My Digipak

Final Digipak

This is the final production of our digipak. These images display the final digipak that we imagined in the beginning, we think that this digipak will target our audience thoroughly as it fits with their description. It is also tailored to their likings as we edited a few things after having received feedback from our audience in order to better our digipak to their preferences.

Process of Producing Digipak

These images show the digipak near to its final stage. At this point all we needed to do was a few things such as including the spine of the digipak and cutting away the unnecessary extra stuff on the edges; to just sharpen the digipak as a whole.

This video shows the progress that we made in creating our digipak. It looks at each process of how our final piece came together. This allows the viewer to also relive the stages of the development of our digipak.

Production and Editing of My Music Video

Final Music Video

This is our final music video. After a few drafts and a lot of editing we created a music video which we felt best represented our target audience and our own personal goal of how the music video was envisaged initially.

Process of Producing Music Video

This is a video to show the process of creating our music video. Initially we had a few different ideas of how we were going to create our music video but in the end we all decided to agree with one concept. This short video shows how the creation of our music video took place.

First Draft of Music Video

This is the first draft our music video. This shows from where we started and how we envisioned our video was to be carried out. Along the way we changed a few things here and there to make sure we were creating what our target audience would of wanted and what we had anticipated from the beginning. 

First Draft of Music Video With Text

This video was created to see make our viewers realise the reality of the content that was within our music video. It was also to show that it is not just a music video but it is also the truth as this sort of behaviour takes place across the world. We watch music video to comfort or to be enthralled by the content, but how do we react when the content differs from the common conventions in music video to something that visually illustrates the brutality that takes place worldwide on a day-to-day basis?

Process of Producing Music Video With Text

This is a video to show how the process of the music video with text was created. This short video looks at the ways that we combined the music video with text and how it looked once completed.

In the end after a discussion in our group we collectively decided that it would be better to produce a music video without the text as we felt with text the video will not come across as a music video; instead it will come across more of as a informational video.