Media Broadcast Plan

My music video will be based on YouTube, by looking at my questionnaires which were completed I recognised that this was the main method used to watch music videos. YouTube is a popular media platform used by many young people today; it is estimated that there is roughly 1 billion active users who use this media platform. Therefore, having my music video on YouTube would be a great way to promote my video to the audience. The reason for choosing YouTube as a form of a media platform is because I believe it could give what my music video is looking for and make my music video sell to other media platforms.

YouTube uploads many different music videos to promote not only the music video but to gain a bigger fan base for themselves. YouTube has been uploading and promoting music videos since 2005, therefore, by knowing this I know that YouTube has a great experience in all this and are able to promote this to my specific target audience which is young females. I know there are many other media platforms who could take on my music video but I believe YouTube can give me a best start in the media industry, as they have greater experience in this field which I can benefit from significantly.