Subcultures is about a group of people coming together as
they may share the same belief, values, interest, and likes/dislikes. They come
in many different shapes and sizes depending on what the group is based upon. They
are ideally part of a bigger group who they may look up to, but have been
placed into a smaller group to share those features and characteristics. It
does not always have to be based upon a specific topic which subcultures are
formed on. For example, a group of people may prefer to listen to R&B so
fall under that category as a whole, but within that specific group many fall
in other different choices in R&B this could be R&B soul music, contemporary
R&B, disco R&B and many more. This can then be classified into even
smaller groups than this.
The subculture group which I am aiming towards for my music
video by Christina Aguilera “Its ok” is love, doubt and sadness. This is to
attract those who relish pop music. This may ideally target those who are young
females and above, and males too for who may enjoy classic old school pop
songs. The song is based upon true emotions and sorrow which the audience may connect
to on an individual and personal level via the lyrics. Therefore, looking at my
overall conclusion I will be focusing on aiming my subculture towards this
target audience and attract them with my music video.
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