Monday, 19 October 2015

Youth & Subcultures

Subcultures is about a group of people coming together as they may share the same belief, values, interest, and likes/dislikes. They come in many different shapes and sizes depending on what the group is based upon. They are ideally part of a bigger group who they may look up to, but have been placed into a smaller group to share those features and characteristics. It does not always have to be based upon a specific topic which subcultures are formed on. For example, a group of people may prefer to listen to R&B so fall under that category as a whole, but within that specific group many fall in other different choices in R&B this could be R&B soul music, contemporary R&B, disco R&B and many more. This can then be classified into even smaller groups than this.

The subculture group which I am aiming towards for my music video by Christina Aguilera “Its ok” is love, doubt and sadness. This is to attract those who relish pop music. This may ideally target those who are young females and above, and males too for who may enjoy classic old school pop songs. The song is based upon true emotions and sorrow which the audience may connect to on an individual and personal level via the lyrics. Therefore, looking at my overall conclusion I will be focusing on aiming my subculture towards this target audience and attract them with my music video.

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